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The Beauty Market is Thriving, Says NPD in 10-Year Report

To illustrate how the market has changed, NPD has compared data from their first year, 1997, to their most recent annual data, from 2006.

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By: TOM BRANNA

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The year 2007 marks the celebration of NPD’s “Perfect 10” – 10 years tracking prestige beauty industry trends.    Since 1997, beauty sales in U.S. department stores have grown by $2 billion, and the industry has added over 1,000 brands. While more young people are purchasing beauty products, aging Baby Boomers are also influencing the marketplace.  Men are more into grooming products than ever.  And the marketplace is more ethnically diverse. Designers and celebrities have made a major impact...

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